Inform and engage your customers and leads with tailored content
Blog posts, social media, copywriting... Need a helping hand?
Does your company market its products and/or services not only in France, but also in Germany, and do you need compelling content tailored to the German-speaking market?
MFR-Traduction can help you create your contents in German and offers a range of services:
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Localisation of your existing contents (in French or English)
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Idea research and creation of new content
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Using AI, any content can also be created in French and/or English (useful if the content must first be created in the language of the head office before being localised)
Everyone is talking about AI, but what role does it play in content creation?
The combination of human creativity and powerful, cutting-edge digital tools now makes it possible to quickly create effective content tailored to the target audience.
Artificial intelligence is a very powerful tool revolutionising content creation, but it remains first and foremost a tool. It requires clear instructions, such as a clearly defined brand voice, and the results must be systematically reviewed and optimised.
Used wisely, AI can enhance speed and efficiency, but it is human expertise that truly makes the difference.
Content creation:
What exactly are we talking about?
In this field, terminology is not always clear. Alongside ‘content creation’, we also talk about ‘copywriting’ or simply ‘content’. Although these are just words and I provide all of these services, I'd like to help you clarify the distinctions. The terms are often used as follows:
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Content creation: inform, educate and build loyalty with your audience, for example through blog posts, tutorials, newsletters or how-to guides. The aim is to build a long-term relationship with your customers and enhance your reputation.
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Copywriting: convincing and encouraging action with persuasive texts. Whether it's sales pages, slogans or eye-catching headlines, copywriting is designed to capture interest and convert it into concrete engagement.
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Content: This term is sometimes used as a general label, encompassing both ‘content creation’ and ‘copywriting’.
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